The web is a crowded place. A simple search on Google clearly shows this. So how do you get people to visit your website? More specifically, how do you convert visitors to actual sales? First of all, with ICON.snap™, together with our other modules, you can rest assured that your website will be nothing short of remarkable, but in order to get noticed, your site needs to be visible on search engines. This is not an easy task. Search engines are notoriously secretive about the algorithms they use, and competition is in many cases global!
The answer is simple - ICON.rank™ - ICON's search engine optimisation solution. Through ICON.rank™, we can make your website more visible to search engines, and enable it to rank higher for specific search patterns.
ICON.rank™ is available in three flavours:
1. The ICON.rank™ solution comprising SEO Services includes the following:
- Initial analysis, target audience and key-phrase selection & competition analysis. During this first stage, we'll understand better the placing of your product/service offering, and see what your competitors are doing. We then come up with a specific list of search terms to target.
- Rank analysis: Here we find out exactly where your site is ranked for the different terms selected, and why.
- The real heart of this solution is in the ongoing site management, wherein ICON will implement modifications to your website on an ongoing basis to react to changing conditions in the search landscape. This step also includes content generation, design tweaks, and regular consultancy.
- Finally, ICON will also use external techniques to raise rankings, such as blog posting, link generation, and so on.
ICON has a dedicated search engine optimisation team that handles each site on an individual basis. You can rest assured that your site will benefit from the qualitative approach that has proven successful for many of our clients.
2. The ICON.rank solution comprising SEO Site Assessments includes the following:
Our comprehensive SEO report is designed to help your web developer prioritise and implement the most significant SEO techniques on your site in order to give it the best chances of ranking well in major search engines. As an additional service, we run a health check on your site at a later date and give you an update report to show you what has and hasn't been implemented.
3. The ICON.rank solution comprising of SEO Training includes the following:
Learn the SEO secrets of the pros. Through intensive training sessions, you and your staff can become proficient in managing your own SEO. This training session will communicate to your staff the most important key elements of the SEO process and will enable you to run your own site marketing campaigns.
Click here to contact us and set up an appointment. We'd be glad to provide you with a complementary consultancy report on your current web presence, including suggestions to improve your site's visibility.
