How Can a Digital Media Audit Help You?05-11-2014
A Digital Audit by ICON focuses on measuring effectiveness. Impartial insight is given about your company’s digital footprint, engagement levels and the amount of traffic your company receives. A digital snapshot is taken of your businesses current reach, ability to persuade, usability, usage and tone online. ICON will offer advice on how to ameliorate the effectiveness of your company’s performance while reducing the time your team spends on digital channels.
Keep in mind that if you wish to get the best out of your digital channels, there is the need for a clear understanding of what works and most importantly, why it works. ICON’s digital audits deliver a definitive guide to understanding how your digital investments are working and what’s needed to accelerate Return on Investment.
You can take stock of all your company’s digital channels such as its:
- Social media pages,
- Email marketing efforts
- PPC Campaigns
- and so much more
How are you making direct connections with your customers and how can it be improved?
You can have on hand, detailed benchmarks against your key competitors and discover any gaps in the market, that would have otherwise been unknown, or potentially pick up on competitor incentives that are performing successfully.
ICON’s digital audits measure your brand’s presence and performance in terms of reach, footprint, architecture, content, conversion, effectiveness as well as goal alignment.
ICON has a highly specialised team of educated, qualified and certified e-marketing specialists who commit to collecting, arranging and presenting this data with recommendations to improve:
- Brand awareness
- Return on investment
ICON will also provide a full, bespoke, comprehensible online strategy for the next 12 months.
If you feel that you or your company could benefit from this kind of insight and vision into your company’s current digital processes and would like to see it improve then please contact ICON today.