What do Lego and web design have in common?03-02-2017
Has the death of the desktop computer been greatly exaggerated? What does Lego have to do with web design? Is user intent the future of SEO? Discover more.
Is the desktop holding its own in a mobile world?
Christi Olson explains that although mobile usage is certainly growing, it does not mean the desktop is dead. Users turn to these two devices in different situations. In fact, Olson argues that while users tend to turn to their computers when completing complex purchasing decisions, mobile is then more commonly used for more straightforward purchases. Thus, she suggests that businesses should leverage the strengths and acknowledge the contributions of each device. Discover more.
What do Lego and web design have in common?
Due to hundreds of frameworks and UI kits, web designers and developers are assembling all kinds of content blocks to create websites and web pages. By looking at Lego, can we push modular web design one step forward? In Lego, the concept of “nesting” is non-existent as all elements appear to inhabit the same level, rather than multiple layers. With regard to web design, one should nest web elements for the semantic structure as well as to make selection easier.
Is user intent the future of SEO?
Search engines are constantly evolving and changing. In recent years, they have been optimised around users needs and their search experiences. Google now rewards content that is valuable and relevant to readers. One widely-used way by marketers worldwide to attempt to get into their customers’ heads is through the creation of customer personas. Chris Glarratana explores more ways in which you can understand your audience and the steps needed to create content that ranks in Google and ultimately, to help grow your business. Discover more here.
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