Life is a Journey, Not a Destination

06-01-2017

The beginning of a new year is always a great opportunity to reflect on the past and keep an eye on new trends that may be popular in the future. ICON focus on the customer’s journey, the advantages and disadvantages of AMP and 5 tips to help the performance of your SEO in 2017.

Life is About the Journey, Not the Destination.

Life is a Journey, Not a Destination

At some point in time, you will have heard the saying, “Life is about the journey, not the destination.” Nowadays, this saying has gained more and more popularity as millennial travellers are craving to experience the journey of life to its fullest. Have you ever thought about putting this philosophy into practice for your potential and existing customers?  One way of doing so is by using your current website as an opportunity to sell an experience or journey, rather than a product. Lydia Jorden further explores how you might optimise for this trend.  Read more here.

Do You Need AMP?

Life is a Journey, Not a Destination

Google has recently placed a lot of focus on mobile friendly websites. So much so that it pushed a new algorithm change specifically for it. Google have done a great job of highlighting all the beneficial reasons for implementing pages that load instantly but conveniently failed to mention any disadvantages. Sergey Grybniak explores if you really need AMP. Read more here.

5 Quick Tips to Boost Your SEO

Life is a Journey, Not a Destination

This time of year is the perfect opportunity to reflect on your SEO strategy and explore options that may improve it further, without getting too complicated. Tereza Litsa offers five quick tips to boost your SEO in 2017. Read more here.

Saw something interesting you think we should cover in more detail? Want to know how ICON can assist your business? Get in touch today. If it’s anything to do with the web, software or /and digital marketing then we want to hear from you.