Mirror, mirror, on the wall…

20-01-2017

ICON explores how AdWords is now recording offline conversions, how a .NET developer made his own magic mirror and how imagery is of key importance to your online presence.

AdWords can now report on offline sales

Mirror, mirror, on the wall...

One of the major advantages of investing in digital marketing is the fact that everything done can be recorded, measured, analysed and improved upon. Alongside online sales, Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. Matt Lawson explains how AdWords can now report on offline sales and store visits, and shows how you can get similar insights even if you do not qualify for store visit conversions.  Discover.

Mirror, mirror, on the wall…

Mirror, mirror, on the wall...

Mirror, mirror, on the wall…. What will the weather be like today? What time is my first appointment this morning? David Pine has created his own magic mirror. The mirror uses a Raspberry Pi 3 running Windows 10 IoT Core, and runs a custom, open-source UWP application. With access to a camera, microphone and sound bar the magic mirror has enabled voice-based interactions. Explore.

An image can speak a 1000 words

Mirror, mirror, on the wall...

How does imagery drive user experience? As the saying goes, “A picture can speak a thousand words”. An image can convey more to the viewer than a detailed block of text can. In addition, images can traverse language barriers in a way text simply can’t. Proof of the significance of imagery is the fact that research has shown that 90 percent of all information that humans perceive is transmitted to the brain visually. Nick Babich explores how images can capture users’ attention and differentiate your product. Find out.

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