SEO Techniques to Help Your Business

19-04-2017

Finding the right SEO techniques to help your business can often be a challenge in itself. Fortunately, our friends at Single Grain, have compiled a list of SEO tactics for 2017 that work. Read more to discover a list techniques that you can implement today.

Improve Engagement to Improve Ranking

The reasoning behind this is that if someone spends more time on a page, the information it provides is probably useful and relevant to them. There are several SEO techniques that can help increase on-page engagement and untimely help your page rank better on search engines. Using user-friendly formatted posts and high-quality images you can increase the amount of time someone spends on your page. You should also focus your attention on your site’s bounce rate to understand why people aren’t spending more time on your site.

Make Your Existing Pages Longer

Longer pages are more likely to rank well on search engines as they can contain a plethora of keywords that they can rank for. Instead of writing 2,000-word articles from scratch, you can update existing pages that are already ranking. You can implement Google Search Console to help you find existing pages that you would like to rank better.

Focus on YouTube SEO

SEO Techniques to Help Your Business

YouTube is the second biggest search engine after Google, so it makes sense to focus your efforts on YouTube SEO. Focus on creating longer videos with relevant descriptions that inform the user exactly what the video is about. Using attractive thumbnails can also help you receive more clicks, and ultimately increase the video’s ranking.

Improve Site Speed

Google has been using site speed as a ranking factor for a number of years now, making it an essential aspect to consider if you want to rank well. It makes sense as the slower your site is, the less time people are willing to spend on it. Except high bounce rates and penalties from Google to follow. But how exactly can you increase the speed? Browser caching, image compression and content delivery networks are approaches you might want to consider.

Focus on Topics Instead of Keywords

Keyword-focused content is now a thing of the past. It’s time to start focusing on providing the best, most relevant answers to people’s questions. Start first by getting to know who your target audience is. You can then organise your content into themes to make it more user-friendly that if you were to use specific keywords. It’s is still important that you do use keywords, however, use them sparingly and avoid keyword stuffing at all costs.

Build Backlinks

Generating backlinks is still a very important ranking factor. Although the credibility of your backlinks has become a crucial factor, the best kind of backlinks are those that are earned and genuine. Therefore, compiling an effective link building strategy will help you rank well on search engines and build relationships with influencers in your industry.

Reporting and Analytics

SEO Techniques to Help Your Business

By setting up analytics platforms you will be able to effectively understand your customer’s journey on your site. You can identify what works at attracting customers and what you should exclude from your website. Tools such as Google Datastudio can help in analysing and reporting on data.

Technical To-Do List

If your website is full of technical issues, you can be certain that it’s not going to rank well. Make a list of technical procedures that you can implement on your website. For example, switch from HTTP to HTTPS, use AMP on your pages, fix 404 errors and correct semantic markups.

Local SEO and Listings

It may come as a surprise in this digital age, but a significant amount of business is still done offline. If you own a physical store, you should use local SEO to your advantage as much as you can.

SEO Techniques to Help Your Business

Want to learn more about how ICON’s highly skilled team of digital marketers can implement best-practice SEO techniques for your business? Get in touch today.

Source: Effective Techniques that Work by Single Grain.