The Airline Industry has become a hyper-competitive market. Carriers require new strategies to differentiate themselves in the digital world and satisfy today’s traveller who expects the best of both worlds—lowest fares and a superior experience.
For this reason, Air Malta realised that it needed to fuel passenger online experience , meet the needs of digital travelers and convert more business online. The airline reached out to ICON to find a digital solution and attend to its two critical business needs:
- Repositioning Air Malta as a destination airline by strategically targeting key routes across the EU and beyond
- Aligning Air Malta’s digital experience to its business objectives, while driving value for the customers and increasing direct flight bookings
We are very excited to re-launch our website. The aim of this project was to offer a simplified yet more efficient platform to enhance customer experience and make travel with Air Malta easier and more convenient.
The key driver of this project was customer’s feedback as well as user’s behaviour patterns on the website. Our website is like our flagship store where clients can browse to find our best offers and the widest selection of offers possible.
The new site follows an extensive review of the online purchase process with a view to make it simpler and faster. We aimed to have a clearer navigation menu and personalisation of the user experience by featuring content targeted at specific users.