ETI | A cross-channel conversion centric solution

Executive Training Institute (ETI)

Executive Training Institute (ETI) is an institute offering highly specialised English training courses for intercultural business communication skills and teacher training.

Business Objectives:

ETI approached ICON seeking the development of a new website to represent itself and align its brand image with the company’s accomplishments since it had evolved significantly over the years. The solution also required the development of a bespoke online assessment and student record system.


ICON deployed a user-friendly and accessible web-portal that operates on any device including desktop, mobile and tablets. A creative visual design and intuitive UI increase positive user experience and appeals to users of different age groups and target countries.

The core functionality of the portal was the flexible content management system, based on open-source technology, which allows ETI’s team to create and edit content around its expertise and experience in key markets.

Live chat and social media touch points are integrated into the site in order to increase engagement and access to ETI’s other digital channels. The system supports online tests and stores enquiries in a secure database for processing and academic guidance. The solution helped to reduce the administration burden to manage certain processes which are now entirely online..


The final product and fresh online presence for ETI, enabled the company to achieve its objective in representing its growth, high-quality specialised training and ensuring a match between the product offering and the target market. It also increased the possibility to penetrate new markets and work with student programmes abroad.

Giving your website a fresh new look is always ideal in this competitive online environment. More than ever, nowadays users favour websites that have a professional feel, are easy to explore and load quickly. ICON has developed and revamped  websites for a variety of other clients. Discover more on our past projects here.

Interested? Contact us today.
We look forward to hearing from you!