Laferla Insurance | Award winning e-shop system

Laferla Insurance

The main differentiating factor between the service which Laferla offers online and that which is offered by their competitors, is the ease-of-use to purchase insurance products. Potential buyers can browse and compare quotes from an easy-to-use and intuitive interface without the need to commit or go through a lengthy process. As a result of the techniques applied to enhance the user-experience, Laferla is converting more business online and customers are enjoying a better and faster service.

Integrated with an e-CRM and a distributed live-chat mechanism, site users can interact with representatives in real-time and facilitate conversions. Social integration is present, with direct posts from Facebook and other social media touch points.

All policies may be renewed online through a secure platform which has been simplified for users of all abilities. All existing customers are assigned a personal dashboard and may login to check their personal account details, view active policies, any pending renewals and past transactions.


“Through high standards, Laferla Insurance seek to contribute in a significant manner towards the upgrading of the insurance industry. This includes its presence online. ICON has delivered the vision that this company adheres to strongly in a timely, professional and proficient manner. ICON are experts in its field and Laferla Insurance looks forward to continuing its working relationship with ICON”

Keith Lafela, Assistant General Manager

ICON has also been assigned numerous digital marketing projects ranging from display advertising to search campaigns. It has conducted campaign amplification techniques and has measurably increased the client’s lead funnel. has won the prestigious 2014 MCA eBusiness Award as the ‘Most Innovative eBusiness Site’ of the year.