As innovation, increasing customer expectations and disruptive entrants redefine the marketplace, nearly 70% of insurance buyers expect to conduct insurance transactions online.
For this reason, Laferla realised that it needed to embark on a digital transformation journey to enhance its customer experience, convert more business online and meet its customers’ digital needs. Laferla reached out to ICON to find a digital solution and attend to its two critical business needs:
- Revolutionise the insurance industry:
The vast number of customers and their requests for insurance quotes impacted the company’s efficiency levels and presented several commercial risks to the business. Laferla wanted to improve this process and ensure consistency and speed across its customer onboarding process to guarantee a first-class customer service.
- Increase Online Sales:
Laferla knew that to achieve higher conversions, they needed to achieve a digital presence which went beyond the online purchasing process and truly focused on eliminating the customer pain points.
Success is the sum of small efforts repeated day in and day out. Laferla Insurance has worked day in day out with ICON to create its new website. With more than small efforts put in to create this innovative website, we definitely have achieved success for Laferla Insurance agencies’ online future.
We are very pleased with the way that ICON approached this project and how easily our teams managed to work together to create the results that we have achieved.