In today’s digitally connected world, airports have become hubs of connectivity and economic growth. Given the ever-changing expectations of today’s digital travelers, it has never been more important to support passengers and business partners with seamless and intuitive digital experience. Malta International Airport is committed to raise the bar in customer experience and wanted to apply high standards to make passengers’ digital experience as enjoyable as physical experiences.
The main goals MIA wanted to achieve throughout this project:
- Aligning its digital strategy with the business objectives, while generating efficiency and increasing revenue for the airport
- Providing a superior digital experience that drives value for both, MIA’s visitors and business partners
“Who would’ve thought it, Malta?! The contemporary design feels light and accessible as well as easy to navigate and find key information quickly and easily. It’s not just the design though, the IA divides visitors into Passenger, Visitor and Corporate which seems like a more sensible ordering. I’m not too sure why airports have webcams, but the Malta Airport Apron Webcam lets you check which airplanes have just landed and if it’s still sunny. I can confirm, it’s still sunny in Malta.
There’s a dedicated section for weather, including radar images, satellite images and the option to receive weather alerts. Across the board, airports want to continue a dialogue with its visitors with flight or weather alerts as well as apps. The dining section lets you browse restaurants easily and even find out if they’ll be open when you’re visiting.
Great for a clear user journey and informative restaurant pages! “