Digital Marketing

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Digital Audits

To enhance performance you need to understand the effectiveness of your existing digital initiatives. ICON’s audit services measure a brand’s presence across seven areas: Reach, Footprint, Architecture, Content, Conversion, Effectiveness and Goal Alignment.  This is then benchmarked against your competitors to identify gaps and accelerate your own operations.


ICON manages traffic acquisition programs that drive and convert large amounts of qualified visitors into business leads. Our digital marketing approach utilises multiple channels including PPC, social advertising, email marketing and display advertising. Our results are based on quantifiable metrics and clear, easy-to-decipher reports.


Starting off from the development of a content strategy, we are actively involved in ongoing multi-lingual copywriting and copyediting for several top brands. This includes full responsibility for content generation in its various forms (including articles, videos, whitepapers, blog posts and info-graphics) as well as its international dissemination.


Our bespoke Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) services increase your site’s visibility within organic search results and improve the throughput of customers. We understand the unique business challenges you face and have developed exceptional techniques to yield better results and ROI.

Social Media & CRM

We focus on converting encounters into meaningful business relationships. It kicks off with the provision of uniquely engaging content and the development of a loyal community of fans. We then direct our social efforts to data collection and brand development.


ICON’s team has served a number of first-rate firms in the development and execution of their digital marketing strategy. Our involvement has varied from tactical planning to outreach, from digital reputation management to algorithmic penalty recovery, and from coaching to independent performance analysis.

Our approach

Our approach to digital marketing is centered around strategies which increase the reach and visibility of your business. We integrate social platforms, content marketing, web optimisation and branding principles to develop new business connections.

Digital Marketing Projects

Carafa Valletta | Accomodation with History, Charm and a Strategy

Carafa Valletta Residence is an authentic 17th century residence located in the heart of Valletta. It boasts a ...

Hotel Phoenicia

ICON was entrusted to set up and manage the Hotel Phoenicia's entire online presence in order to gain ...

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Our Consulting Team

We have the experience and technical skills to develop the right digital marketing strategy and plan for your needs. Our certified team has over a decade of experience driving traffic and sales. How can we help you?
Gege Gatt - Director Gege Gatt LinkedIn Director
Carl Saydon LinkedIn Digital Marketing Manager
Christine Falzon LinkedIn Business Development Consultant
Keturah Smith LinkedIn Business Development Consultant