Conversion Rate Optimisation (CRO)

Are you looking for more online sales? Do you want more of your website visitors to turn into leads and opportunities? Conversion rate optimisation is the process by which ICON can assist you in turning website visitors into loyal customers.

Conversion Rate Optimisation (CRO) is both a science and an art. It involves multiple techniques to persuade a higher percentage of your website’s visitors to take some form of action, which in turn transforms that visitor into a lead, an opportunity or customer.

The scientific bit:

Guessing and hoping that any change made to a website will achieve a higher conversion rate won’t work. ICON’s experienced team of qualified and certified digital marketing specialists can analyse, develop and test valid hypotheses, as well as measure controlled tests and evaluate results to ensure that improvements remain permanent.

The artistic bit:

Analysing data alone is simply not enough to create the right type of visuals and messaging that will engage your online visitors. ICON’s creative team of designers and marketers can apply learnings from years of experience within multiple industries to test only the best variations on your website.

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How is it done?

Take advantage of the best results from A/B/n split and Multivariate tests – including detailed analysis of:

  • All web analytics
  • CRO Audit to uncover all conversion bottlenecks
  • Customers’ online journey and digital touch points
  • Site design and landing page optimisation
  • Copywriting
  • Development
  • Implementation
  • Online integration across all channels

Achieve results that statistically prove which website or landing page variation results in the maximum amount of conversions and understand why. Start increasing the percentage of your website visitors who become customers today and make your web pages as relevant as possible to all visitors. Increase customer trust by utilising on-page elements and start converting your traffic into sales today.

Would you like to find out more about how ICON can help you develop a successful CRO strategy?

Get in touch