Pay Per Click Advertising (PPC)

PPC advertising offers you the chance to pay for the best positions on search engines and show up on relevant partner sites. Pay-per-click advertising increases traffic to your site instantly and offers numerous approaches to complement existing SEO initiatives by testing keywords, business models, and typical marketplace verticals. It permits you to build up your marketing strategy, and any SEO plans assured with certainties, not presumptions.

There is a science to discovering high quantities of low volume keywords, known as long tail keywords, that are more affordable to utilise yet return significant ROI. These can be utilised to fence against the more costly high volume keywords, fundamentally bringing down the normal cost-per-click (CPC) over your entire campaign.

Google AdWords

PPC advertising can deliver instant traffic to your website by placing your site in the top positions on web search tools. It not only places your site in direct view of relevant searchers, it also gives you the capacity to test keywords, supplementing your current SEO techniques. ICON is a Google partner and has a team of Google certified specialists. Discover how you can take advantage of this.

Facebook Ads

Facebook advertising presents a flawless addition to any search marketing campaign. Currently, Facebook is the chief online networking platform. It features a robust marketing service that can help spread your message to a wide range of individuals.

LinkedIn Ads

Promote your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed. Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.

Remarketing

ICON offers complete retargeting solutions, including campaign development and administration services. Our in-depth knowledge guarantees that organisations spend their budget on the users who are more likely to become customers, as opposed to running a “one size fits all” strategy by targeting users who have shown some type of interest in your products or services.

Shopping Ads Management

Google offers shopping advertisements to allow you to promote singular services or products specifically within search results. Shopping ads show up above natural postings for all terms related to commercial items and can show up above standard paid search advertisements.

PPC Reporting

Trying to discover your campaign’s online marketing CLV (Customer Lifetime Value), CAC (Customer Acquisition Cost), and ROI (Return On Investment) can be a time consuming and a potentially difficult task. At ICON we specialise in concluding accurate information from your data that not only clearly measure the performance of a campaign but also provies actionable and tangible advice for future endeavours.

PPC Audits

At ICON, we offer a PPC audit as a service to customers who aren’t really wishing to switch PPC suppliers or wish to let go of dealing with the management of the account themselves. They are essentially searching for approaches to enhance and sharpen their endeavours. Our certified PPC managers will sift through your campaign with a fine tooth comb and give you the same advice we would utilise if your account was our account.

Would you like to find out more about how ICON can help you develop and implement a successful PPC strategy?

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