Email subscribers can be ambassadors for your brand helping you gain new social media fans and followers spread your content far beyond your existing audience. Here are four ways to use email to increase your social media followers and expand your reach:1. Include ‘Follow Us’ Buttons
Add ‘Follow Us’ buttons or links for your social networking accounts (e.g. Facebook Twitter LinkedIn) in the sidebar header or footer of your email templates.
2. Add Social Sharing Buttons
Add social sharing buttons to your articles that allow subscribers to share that content (e.g. Facebook’s “Like” button and now Google’s +1 button). The more sharing options you provide the more activity you’ll generate.
3. Include Content From Your Social Media Presence
Include content from your social networks in your email messages to entice email subscribers to become social media fans and followers too. Look for any opportunity to show email subscribers the value of connecting with your brand through multiple channels. For example:
- Highlight an individual as “fan or follower of the month”
- Feature the best discussions or comments from Facebook or LinkedIn in your email newsletters
- Alert email subscribers to recent social media-only promotion or contest winners
4. Add Links to Social Accounts in Email SignaturesInclude links to your social network accounts in your email signatures. That way even your employees’ personal email communications can help grow your social media audience.