Optimised call-to-actions will help generate leads and sales.
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| Make sure that your call-to-action is effective |
Integrating an optimised call-to-action to your online interactions and content is of utmost importance if you are aiming to get your audience to react. Without a call-to-action your social media marketing is just branding without engagement or lead generation.
Here are 5 call-to-actions for social media that lead to sales generation:
- Use active words. Use the active voice to write short clear and concise messages that will get your prospects to do what you want them to do.
- Get a response. Encourage engagement by using words such as “Share” “Like” or “Comment”. Don’t make your participants think but rather guide them to action. Other effective call-to-actions are “find out more”, “learn more” as well as “discover more” as after all with everything you do, your aim should always be to give the customers more.
- Please ReTweet. Employ words that make sense in the context of what your prospects want to do. By explicitly spelling out what you want your followers to do it will increase the number twofold.
- Landing pages. The tipping point for lead growth is a landing page which leads to increase in actions. Whenever implementing a marketing campaign, you should always design a dedicated landing page that someone “lands” on when clicking on a hyperlinked call-to-action.
- Reply. If you have invested your time to get a participant to respond to your call-to-action make sure you are ready to convert them. This means that you need to keep on communicating through a targeted email series or other method.
No marketing campaign is successful without an engaging and an appealing call-to-action. Keep in mind that investing time in those few words, that make up your call-to-action with every post you publish, will make a huge difference.