Top tips to increase customer loyalty through Social Media

April 19, 2012 10:49 am

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Consumers want more than content; they want a human connection and interaction. They need to know that you care about them and that they can connect. Provide your customers with a space where they can be heard and which makes it easier for you to learn about their needs whilst offering solutions to their problems. Discover our tips to increase customer loyalty through social media.

Social media

Here are 6 tips for perfect engagement with your audience on social media:

Research. Before you start using any social channels find out if your target audience is using social media which channels and how are they using it. Unless you establish the best social channel for your business your social media efforts could be pointless.
Strategise. Following your research develop a strategy based on your results. Remember that what works for one company won’t necessarily work for another one.
Plan ahead. Focus on one particular goal. Social media is a perfect engagement tool for building long-lasting business relationships and boosting your brand’s image.
Inform. Information and knowledge are great giveaways to your target audience along with discounts and online customer service.
Understand. Don’t just use social media as a channel to boost sales but rather to focus and build interactions with your target audience. Posting brand messages only might backfire and your audience would just ignore you.
Moderate. Make sure that once you start a conversation you continue to monitor and participate in it.

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