Air Malta has announced it will be launching its new website early next year and that will include enhancements to its booking engine. The new site will provide a framework for the updating and the re-launching of a range of Air Malta services and is yet another step in the airline’s restructuring initiatives aimed at offering customers a better online experience.The new website which will take advantage of new technical improvements available on the market will embrace social media functionality to offer a richer media experience and better promote both the Maltese islands and the airline.
behavioural patterns that will allow it to better shape its product-offering to convert its visitors into loyal customers.The new site will be developed by the local firm ICON (www.icon.com.mt) who was selected following a comprehensive request for information and a request for proposals procedure. Both local and foreign organizations have competed in this process which was headed by a team from the commercial IT and the project management office.
Currently www.airmalta.com attracts 15 000 daily visits with over 10 000 online bookings every month.
Categorised in: Insights