Air Malta To Launch New Portal Early Next Year

January 10, 2013 10:52 am

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Air Malta is due to launch its new website early next year.

Air Malta has announced it will be launching its new website early next year and that will include enhancements to its booking engine. The new site will provide a framework for the updating and the re-launching of a range of Air Malta services and is yet another step in the airline’s restructuring initiatives aimed at offering customers a better online experience.The new website which will take advantage of new technical improvements available on the market will embrace social media functionality to offer a richer media experience and better promote both the Maltese islands and the airline.

Air Malta will be launching its new portal early next year
The site will be re-designed to offer a one-stop-shop to customers through a range of online booking and payment facilities that include Air Malta flights a wide selection of hotel accommodation in Malta and car hire. will be available in six languages (Maltese English French German Italian and Russian) and will be redesigned in a way as to provide a clear content structure and better aesthetic design.The website will use location-recognition technology whereby clients from different countries will be presented with targeted content and advertising according to their geographic location. With integrated social and business-intelligence tools Air Malta will also be able to detect
behavioural patterns that will allow it to better shape its product-offering to convert its visitors into loyal customers.The new site will be developed by the local firm ICON ( who was selected following a comprehensive request for information and a request for proposals procedure. Both local and foreign organizations have competed in this process which was headed by a team from the commercial IT and the project management office.

Currently attracts 15 000 daily visits with over 10 000 online bookings every month.

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