How to boost your eCommerce business

September 6, 2012 10:16 am

Home / Insights / How to boost your eCommerce business

Running an eCommerce site can prove to be a difficult and time-consuming task. With sales to make, orders to fill and payments to receive, you have to make sure that your website has covered all bases to have it working at its best.

eCommerce

Starting from the user’s visit on an eCommerce site, all the way through to the end when a user places an order, here are our tips on how to boost your eCommerce business.

  • Design. Just like any business cares about its appearance when it comes to an eCommerce site a good website designs shows that there’s a reputable and solid company. If the design blows away the visitors then it will induce confidence in your visitors to purchase.
  • Speed. A page shouldn’t take longer than a second or two to load. The quicker the information the better the experience. It also increases sales for businesses.
  • Products. Most startups cannot afford to have an array of product selections but having too many choices can actually cost you sales. Having a smaller selection will help customers find quickly what they’re looking for and increase conversions.
  • Pages. The best product pages make good use of their pictures and videos of the products they are selling.
  • Shopping trolley. Once your customers has picked a product and put it in the trolley make sure your website doesn’t mess up. High delivery costs limited payment methods or requiring users to create accounts annoys customers.
  • Following order placement. As soon as the order has been completed a receipt should be sent immediately to the customers including order number and customer details.

Discover more about how ICON can help you grow your eCommerce business by clicking here.

Tags: , ,