“The engagement and flow of data and interaction has made this workshop highly successful and we are all leaving with new garnered information that will lead to a positive growth.” – Dr Gege Gatt ICON Director
EIE in collaboration with ICON launched a Digital Marketing Training Course aimed at business executives and that focused on leads and sales through social media converting site visitors into transactions and sustaining one’s business through mobile marketing among others. Forming part of four workshops a detailed course regarding Social Media and Revenue was held in February while another one on April 25th focused on Mobile Marketing.
Led by ICON Director Dr Gege Gatt the course focused on key topics highly relevant in today’s marketing world. The course which attracted a multitude of professionals from various business sectors is divided into four separate workshops namely Social Media and Revenue Mobile Marketing Social Recruitment and SEO and PPC. It brought together qualified business executives who are well-versed in the art of marketing to learn more about the emerging mobile marketing as a drive to increase awareness and revenue.
.
 |
| ICON Director Dr Gege Gatt during the presentation |
Social Media has taken the marketing world by storm and has given marketers a new tool to engage with customers. Mobile marketing is gathering momentum and is targeted to be the new marketing tool for 2012. Since smart phones are increasingly popular and are highly personal they can access a multitude of content from watching TV to surfing the web listening to music and writing emails. Data can reach people at any time or place and gives marketers the upper hand to track people and tweak communications accordingly.
Speaking after the workshop Dr Gege Gatt was delighted about its success. “The level of interaction between the business professionals demonstrated that mobile marketing is being viewed from a positive angle and will be embraced as an upcoming marketing tool. The engagement and flow of data and interaction has made this workshop highly successful and we are all leaving with new garnered information that will lead to a positive growth.”
A workshop entitled Social Recruiting: Better Ways to get the Right Talent on Board is being held on 13th June and another one regarding SEO and PPC Crash-Course to improve your Site’s Visibility is being held on 27th June.