The Intercontinental Malta has a robust and sterling offering in hospitality both for business and leisure. Having recently successfully launched Intercontinental Meetings together with 20 other IC hotels around Europe the hotel continues to strengthen its brand through extensive online and mobile presence.Complementing its approach to social interactions with patrons on the web Intercontinental Malta is also enhancing its mobile communications channel through the launch of a beautiful iPad application. By leveraging the uniqueness of touch interfacing the app offers users a host of interactive features aimed at creating an immersive and tactile environment through which the hotel’s best offerings can be experienced.
This project is developed by ICON a local firm pioneering in Apple development across different industries. The app provides several fluid previews of what to expect from the hotel allowing users to engage with all facilities; from the luxurious accommodation facilities the distinguished F&B services the entertainment on offer as well as the business and meetings facilities. It is also one of the first applications in its genre for the Hotel segment in Malta.
It is pure pleasure to discover the possibilities offered by Intercontinental beforehand while also gaining an intimate knowledge of what to expect. Using the app feels intuitively easy especially since it is seamlessly connected to the hotel’s other efforts. At no point does one feel limited in action as the App provides seamless integration with an array of services appreciated by leisure and business travellers alike. Indeed one can easily access the online booking system and social channels at any time.
The iPad application is seen to contain large added-value for the hotel as it vastly increases both the visibility and credibility of the brand name one which is built on years of trust and genuine service. Anyone who is looking for a particular kind of hotel experience can now easily probe further into what makes staying at the Intercontinental while in Malta special. Indeed business travellers attending international travel expos and trade fairs can now also be exposed directly to the offering enabling the planting of new client relationships for Intercontinental Malta.Mr. Christopher Gingell Littlejohn Marketing Director at the Intercontinental Malta sees the iPad app as “the right tool that weds our virtual presence and the real Intercontinental experience. Hats off to ICON as they amazed us throughout the process of building this app”.
To download this free iPad Ap
Categorised in: Insights