How to give your Brand Persona

June 8, 2012 10:29 am

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In a very competitive business environment it is easy to get caught up in competitions between companies on social media. Trying to connect with your customers is one thing but actually having a one-to-one talk with your clients takes the social media engagement to the next level. Discover our tips on how to give your brand persona.

brand persona

Here are our top tops to humanize your brand and engage with your customers online:

  • Humanise your environment. Many companies are so desperate in trying to humanise their brand that they fail to humanise their staff first. Keep executives away from your social media accounts as they would be removed from customer experience and wouldn’t necessarily comprehend how to best interact with them.
  • Give access. Giving access to other parts of the business can allow social strategists to better understand their audience.
  • Treat customers well. Some brands have moved beyond talking to their customers and have featured them in adverts turning their customers into the face of the company.
  • Admit your mistakes. There’s no better way to humanize your brand than admitting when you’ve made a mistake.
  • Debate. People are constantly arguing about one thing or another. A brand should likewise be involved in public debate and gain public support.
  • Recognise your audience. Acknowledge when someone has shared something about your company and brand and thank them. Little gestures go a long way.
  • Humanise your spokesperson. Consumers generally imagine spokespersons to be quite stern and come across as disconnected.
  • Feature images. One out of every three posts should feature a video or an image. Avoid the mistake of asking text-based questions or providing tips.
  • Consider various social platforms. Consider social channels other than the usual suspects such as Facebook or YouTube. Find the ideal channel for your brand to give it a human persona.
  • Show your presence. If you are going to create a social media account make sure your presence is felt through conversations that lead to fostering the brand’s culture.

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