When questioned to rate their overall willingness to help brands or companies they like more than two thirds are willing to help.
These same social media users who are willing to help out brands and companies are more likely to prefer online than offline channels. Among the favored online channels email leads: 66% of those willing to help reported they would like to use email. Websites (56%) are the next popular medium followed by social media (44%) and a company’s forum (33%) online chat (24%) other internet souces such as blogs (14%) and SMS (16%).
As social media becomes increasingly used for customer engagement social media users appear to be more willing to collaborate with companies they like in a variety of areas. Conducted by
|Collaboration between Consumers and Brands|
62% of consumers have reported that they were highly likely to purchase a brand’s product if the brand asked for their opinion in a study. The majority (56%) also admitted that they feel more loyal to a brand that takes the time to ask their opinion more than the proportion who said their loyalty is not influenced (24%). 69% of the respondents furthermore believed that the brands act on the market research results while 77% thought that brands listen to what consumers want more than they did a decade ago.
Categorised in: Insights