How to generate interest through collaboration

November 29, 2012 1:19 pm

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Collaboration with customers can generate further interest
As social media becomes increasingly used for customer engagement social media users appear to be more willing to collaborate with companies they like in a variety of areas. Conducted by InSites Consulting the report found that some 64% are also interested in helping companies in improving customer service.
The majority of these respondents also agreed to being interested in helping in the development of a new product or service (59%) provide feedback on companies’ overall strategites (52%) and feedback on companies’ communication (51%).
A good proportion also admitted to being happy to collaborate with brands to improve on the company’s existing ad campaign (46%) develop a new ad campaign (45%).
Majority willing to team up
When questioned to rate their overall willingness to help brands or companies they like more than two thirds are willing to help.
Online collaboration favored
These same social media users who are willing to help out brands and companies are more likely to prefer online than offline channels. Among the favored online channels email leads: 66% of those willing to help reported they would like to use email. Websites (56%) are the next popular medium followed by social media (44%) and a company’s forum (33%) online chat (24%) other internet souces such as blogs (14%) and SMS (16%).

As social media becomes increasingly used for customer engagement social media users appear to be more willing to collaborate with companies they like in a variety of areas. Conducted by

Among offline channels face-to-face contact ranked first at 26% followed by letters (23%) and landlines (13%).
Overall 43% have agreed to join a free online community such as a Facebook Fan page followed by a market research community (35%) and a closed community (33%).
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Collaboration between Consumers and Brands
Collaboration is good marketing
62% of consumers have reported that they were highly likely to purchase a brand’s product if the brand asked for their opinion in a study. The majority (56%) also admitted that they feel more loyal to a brand that takes the time to ask their opinion more than the proportion who said their loyalty is not influenced (24%). 69% of the respondents furthermore believed that the brands act on the market research results while 77% thought that brands listen to what consumers want more than they did a decade ago.
Source: Marketing Charts
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