The first step in creating a mobile site is determining what content you’ll include. Given the restricted amount of screen space it’s important to figure out what key pieces of information your visitors will probably be looking for. A store locator? Probably. A “Contact Us” form with 13 different fields to fill out? Not so much.2. Plan Your Site Layout
Mobile web pages will load slower than traditional web pages so it’s important to keep the number of pages to a minimum. In addition users won’t have the patience to click several pages deep on your site. Given that it’s important to keep the site layout as streamlined as possible.Domino’s must have planned their mobile site. Instead of creating a cluttered site with confusing options they simplified their site and limited it to the items people would most likely be searching for.
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3. Match the Branding Elements From Your Standard Site to Your Mobile Site
A mobile site is a brand touchpoint and like any other property should reflect and promote your brand essence. Also for users who are already familiar with your company a similar design will make them feel like they’re visiting an old friend which is an important consideration for your most loyal customers.
4. Utilize White Space
When designing any website it’s a natural tendency to cram in as much information as possible. But fight that urge. Not only does white space give a cleaner more sophisticated appearance it also ensures that users can easily click the button they’re aiming for.
5. Reduce the Amount of Text Entry Necessary
When possible use dropdown menus checklists and pre-populated fields as a means of data entry. This helps minimize the challenges people face when typing text into a smartphone.
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Source: SocialMediaExaminer