ICON celebrates Air Malta’s 40th Birthday

July 11, 2014 1:29 pm

Home / Insights / ICON celebrates Air Malta’s 40th Birthday

ICON recently created a microsite dedicated to Air Malta to celebrate its 40th birthday.

The airline of the Maltese Islands has recorded some significant milestones in its 40 years of operation. With the 40th Birthday celebrations beginning to settle down ICON reflects on the online solution it created to help AirMalta celebrate and allow visitors from all over the world an insight into AirMalta’s progression over the last 40 years.

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The microsite created for Air Malta is known as a parallax site. The term “parallax” first came from the visual effect of 2D side scrolling videogames that used different background image movement speeds to create the illusion of depth.

Parallax design gives websites a great opportunity to:

  • Wow viewers with page depth and animation
  • Take a story-telling approach to guide visitors through the site
  • Make page visits last longer by encouraging visitors to scroll through the entire page
  • Provoke curiosity
  • Direct visitors to calls to action
  • Reinforce website credibility with innovative interactive viewing

The microsite is feature rich with music rare footage and is displayed in full screen to provide a cinematic feel. It explores all the major highlights Air Malta has achieved over the last 40 years and can be interacted with through video custom made infographics and fun facts.

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The site can be viewed on all platforms including mobile devices and tablets and is available to view in both English and Maltese.

The fun and engaging microsite was enjoyed by many visitors from different countires. Since the launch of the 40th page Air Malta’s website saw an increase of 20% in traffic when compared to the same period last year. The average time on the microsite also exceeded the website’s average by over 300%.

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If you would like to find out more about how ICON could assist you with your web design and development needs then contact ICON today!

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