ICON earned Google Partner status in March 2016, having achieved certification in both Google AdWords and Analytics as well as implemented numerous successful search and display campaigns for its clients. The Google Partner status not only signifies ICON’s expertise but also serves as a recognition of its excellent services and proficiency in the Google Platform.
ICON is now proud to announce that it has recently added Mobile Ads specialisation to its AdWords Certification. Today, Google recognises ICON’s skills, knowledge and proficiency in Search Ads, Display Ads, and the latest addition, Mobile Ads.
- Search Ads – Text Ads which show up on the Google search engine results. These ads run on the CPC (cost-per-click) or CPI (cost-per -impression) model, which means you only pay if your ad is clicked or alternatively, seen
- Display Ads – Image, video or rich media ads that appear on the Google Display Network. It allows you to reach people while they are browsing their favourite websites.
- Mobile Ads – Ads specifically targeted at mobile or tablet users. These ads only show when a website or application is accessed from a mobile device.
“The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.”
What is Google AdWords?
Google Adwords is an advertising model for companies and businesses that want to display their ads on Google and its advertising networks. It allows anyone to create relevant ads by using and bidding on keywords that customers will likely use when searching the web. It can also target users specifically by preference, demographic, website placement and more. Various ad forms can be used on different platforms, such as text ads, display ads, video ads and even ads specifically targeted for mobile and apps.
What is Google Certification?
Though every marketer can use Google AdWords and its services, it takes extensive knowledge and skills to use proficiently and effectively. In light of this, Google set up a certification course to help marketers learn and make better use of AdWords and its services. To become Google certified, one must pass the Fundamentals exam and one of the 5 specialisations currently available. Passing these exams means that you are highly competent in using these tools and have met Google’s standard for its advertising model.
How does this benefit our customers?
The new Mobile Ads specialisation is another asset for ICON and its digital marketing team. Through these certifications, ICON continues to give its customers the best quality services using Google AdWords. With its extensive knowledge and experience in online advertising, ICON can help provide excellent results for its clients using different platforms. Discover more about ICON’s online advertising services and digital marketing services.
Would you like to find out more about how ICON can help you and your business advertise online?
Tags: Digital Marketing, Google+, PPC Campaigns
Categorised in: Insights