ICON’s Weekly News Roundup – 13th March 2015

March 13, 2015 8:00 am

Home / Insights / ICON’s Weekly News Roundup – 13th March 2015

Last week you discovered some social media shortcuts and how Google was hacked. This week, with Apple dominating the news with its new products, we explore some marketing news that may have missed your radar. Keep on reading to find out more!

The Effect of Age Range on Facebook Ad Auction Price Tags

Are you using Facebook Ads for your business? Have you ever considered the impact of the age ranges you select to market to and how that may reflect how much your paying to advertise on the social networks ad auction market. Socialcode, have done some research in this area. Amongst some of the major findings, it was found that millennials, who represent the largest age group on Facebook, are less likely to interact with ads. This demographic therefore has a relatively high cost per action. Explore more.

marketing news

The Rise of Mobile-Only Shoppers

There is recent information showing that retailers and e-commerce websites have to shift to mobile devices. Comscore has done some research in the USA and its findings are surprising. In fact, it was found that among top US retailers the percentage of mobile-only shoppers is approaching or crossing the 50 percent threshold. Discover more.

marketing news

Determining the Right Marketing Budget for Your Company

How do you decide how much you spend on marketing your company? What should you expect from your advertising spend? While the world of marketing is filled with emphasis on strategies and ideas, it’s easy to get overwhelmed by all the things you “should” be doing to help your company grow. Ultimately, it all depends on planning and budgeting. Find how to determine the perfect budget for marketing in your company.

marketing news

Want to discuss how your spending your advertising budget? Are you concerned your website is not ready for mobile use? Contact ICON today for a free consultation.

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