LinkedIn has unveiled recently two changes that ups this social platform’s game.
Professional social networking giant LinkedIn has announced that it is launching video advertising to boost advertising options for businesses. Business owners are now able to promote their brands using video ads through LinkedIn ads. The platform lets advertisers control their own costs pay per view or click and to halt their campaign whenever they want.Up until now companies have only been able to advertise text and image ads. The video adverts will appear in 300 x 240 ad units in size and will compete for impressions the same way that text and image ads do.Now whenever a LinkedIn member is engaged and clicks on a video ad the video will play for 30 seconds. After the video ends users will still be able to click through to the landing page and visit the website like current adverts.LinkedIn recently also unveiled the new look for profile pages and also kick started new features along with new versions of apps. This new incarnation will make it a lot easier for users to edit their profile and connect with others. The company seems to be also working towards making it easier for advertisers to connect with users.
Tags: LinkedIn