Online video – the next big thing

August 17, 2011 12:27 pm

Home / Insights / Online video – the next big thing

Online users would rather watch than read.

As the internet and easy web connections continue to grow online video is taking over as the next marketing tool in much the same ways as a web page was a decade ago. The interesting thing about an online video is that it gives the business owner or salesperson the chance to interact with customers.Research has shown that especially in the US online video is growing extremely fast. With mobile phones and handhelds now becoming ever more connected the facility to post online videos becomes even more common.

One must always measure the success. Like Google, YouTube generally follows a cost-per-click or cost-per-view model so advertisers pay only when users click on ads or watch ad videos. Advertisers can view metrics such as the number of impressions conversions and viewer demographics via their Google AdWords or YouTube Insights accounts.

online video
YouTube — Insights

Adverts can be aimed at customers based on demographics keywords or interests. For example, a person who searches for “ceiling tiles” might see a particular video titled “make an ugly ceiling elegant” highlighted as a promoted video on the YouTube page. The same goes for several other service companies who are taking to the new medium by storm.

A recent survey undertaken by ASCYS Interactive which surveyed a number of US hospitals ranked the following social medium platforms as very effective:

  • Online videos (33.7 percent)
  • Facebook (22.8 percent)
  • Twitter (14.9 percent)
  • podcasts (12.9 percent)
  • Facebook ads (9.9 percent)
  • Blogs (5.9 percent).

Hospitals also reported that within the next two years their marketing efforts will shift dramatically from traditional methods of print direct mail and radio and move to online mediums. Currently 9.9 percent of survey respondents said online is at the core of their marketing efforts. By 2013 36.6 percent said online channels will be.Locally such a shift is also taking place. Companies are uploading their videos in order to inform educate or entertain customers. Visuals and graphics are indeed an excellent way to engage and connect with clients.  For example FinanceMalta produced and uploaded short clips and interviews with key figures in the sector to inform and educate its audience about the local international financial centre in a visual manner.

Online video
Finance Malta — YouTube Channel
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