5 tips for an Effective eCommerce Site

August 2, 2012 10:02 am

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The unique aspects of e-commerce sites has made online shopping possible. Customers not only appreciate the convenience of online shopping but if a site is burdensome then customers will leave.  ECommerce offers the option of making customers’ lives much easier and the option of ordering anytime anywhere with only a few clicks.


Here are our tips for how to make your eCommerce site successful:

  • Make it clear why people should purchase from you. Make sure you demonstrate why buying from your website is valuable. If you’re offering low prices, fast delivery and a wider selection of products make sure you highlight it.
  • Make your site accessible and user-friendly. Websites should provide multiple ways to navigate through the site because customers look for items in a variety of ways. Some clients will only have a vague idea of what they’re looking for so facilitating the process by adding more options will help the shopping process.
  • Convenience. Provide clean product detail pages that offer thorough descriptions with product comparisons. In doing so your clients will be able to make educated decisions about what products they require.
  • Advanced features. Add options such as gift vouchers gift wrapping personalised notes and the option of sending items to multiple destinations.
  • Be transparent. Customers want to know exactly what to expect from when they start shopping to completing the transaction without any surprises. Clients usually have concerns regarding any additional charges and returns.

Find out more about how ICON can help your eCommerce site.  Get in touch today.

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