Usability Testing can make your website easier for your visitors to find the information they require when they need it. This practice gives direct input on how users are really using the system and how different methods can help evaluate a user interface without involving users.
Here are 10 usability tips that will help ease the usability for users:
Taglines. A tagline is a motto that represents the company the company’s philosophy and mission. It should be on the site’s front page and should describe the website in one phase.
Site search. Site search is one of the key elements on a website. When users are looking for something they will look for a text field to enter their search term.
Extensive Graphics. Overuse of design elements and graphics often mislead visitors and overdoing it will not improve the web page.
Sitemaps. Sitemaps not only accentuate web page navigation but they also help with search engine optimization (SEO).
Workflow. Whatever the user is doing on your website don’t break the workflow or not let the user cancel any operations.
Easy to read content. Easy to scan web pages play an essential role in keeping your visitors interested and reading your content. With the majority of the users they don’t read the pages but scan through them.
User Interface control. Refrain from designing graphic elements that look like a button but are not. If a user expects underlined text that looks like a link to be clickable when it isn’t he/she will think the site’s broken and leave.
Feedback. Feedback is the communication channel between the site and the users and will help the user know what’s going on the site. If an error occurs explain what went wrong and what actions can be performed.
CAPTCHAs. CAPTCHAs require a complex process in the users’ brains and can vary between different cultures. These inconsistencies can entail various symbols which can prove difficult to comprehend for people from other cultures.Digital Marketing, E-Marketing, Usability Testing