What should you post on Facebook?

November 10, 2011 11:25 am

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Quality Content is Key to Online Success
These tips will help you increase your engagement and interaction with fans so that they will keep coming back and provide you with valuable feedback that will drive inquiry and sales.
1. Keep your posts short
The news feed of your Facebook page typically contains a lot of information so having a good headline for your post and keeping the post length to less than 250 characters generates the more interaction and engagement.2. Post photos videos and quotes
High definition photos and videos in graphic detail and vivid color provide engagement levels that far exceed plain and simple text. Research shows that “Posts including a photo album a picture or a video generate about 180% 120% and 100% more engagement than the average post respectively“.3. Post consistently
This is not an exact science but once a month is not going to cut it. Some brands and business can post several times a day but once a day is normally a good place to start. Educational or entertaining content will not be seen as oversharing or too promoting. A good rule of thumb is to have one marketing message for every nine to ten informational posts.

4. Ask for your fans opinions
You might be thinking about launching several new products and this will allow you to quickly crowd source opinion that may determine which one you actually manufacture or produce!

5. Ask questions
You can find out what is important to people by asking questions to your customers and prospects of how you can improve your business.

6. Try posting “Fill in the Blank” posts
If you want to give your fans a very simple way to engage with your post ask them to finish your sentence. If you had a fashion brand you may want ask people a simple statement that requires them to finish off the sentence as to why they like it or how they use it. Fill-in-the-blank posts generate about 90% more engagement than the average post.

7. Give fans access to exclusive information
This could be done by either breaking the news first on Facebook or providing special content such as a video or an article when they “like” your page.


You can use your Facebook “Page” to not just promote but distribute coupons or link to promotions.

Source: Jeffbullas’s Blog