5 ideas that changed marketing

11-10-2012
Hubspot recently issued an e-book about ideas that changed marketing.

Hubspot has recently published an e-book listing 100 ideas that changed marketing. Here are our favourite ones:

  • Blogging

A blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. It is a long-term marketing asset that brings traffic and leads to your business as it introduces you as a thought leader in your space and allows you to earn people’s trust. Also the more blog posts you publish the more indexed pages you create for search engines to display in their results.

  • Citizen Journalism

The new media landscape has reshaped the ways in which audiences access information. For their daily information online readers consult various sources including newspaper sites email and social media. Additionally social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists.

Marketers should not underestimate the investigative spirit of today’s consumers and people’s ability to get to the truth through in-depth online research. Businesses need to be more alert than ever to the way they present information and facts because inaccuracies can easily be exposed.

  • Gamification

Gamification describes the adoption of game design elements and game thinking by non-game
contexts. It’s applied to make less interactive situations more engaging to users. Some forms of gamification in marketing include awarding badges or providing incentives for participation in specific activities.

  • Inbound Marketing

Inbound marketing means acquiring customers by attracting and nurturing prospects with exceptional content data and customer service – not interrupting them with annoying useless messages. It means pulling prospects in with a magnet not beating them over the head with a sledgehammer.

“Consumers have learned how to ignore TV commercials […] radio commercials […] email marketing […] etc.” wrote web presence strategist Linda Lovero-Waterhouse. “Now our goal is to give consumers the information they want *when* they want it.”

There are three key stages to inbound marketing: get found convert and analyze.

  •  Social Media

In the early 2000s people joined the new participatory media culture by creating and disseminating content through their personal computers smartphones and digital cameras. Online users started blogging video broadcasting and using social media. Social networking site Facebook which was founded in 2002 now has more than 900 million active users. Then of course there are the other popular social networks like Twitter LinkedIn Pinterest