ICON assists Alberta with complete online rebranding07-08-2015
“ICON’s continual support and guidance has played a fundamental key part in drastically improving Alberta’s online presence. Their approach remains professional, friendly and tailored towards our needs. Alberta look forward to continuing its relationship with ICON” – Deborah Azzopardi – Marketing Executive
Alberta exudes passion and continually strives to assist people within its field of competence – fire and security. The company’s hallmark has always been one of excellence, with an unerring and consistent benchmark. Although Alberta is known, trusted and respected locally, the digital space was lagging behind.
Alberta reached out to ICON to help with re-branding its online presence on various levels. The company required ICON to review Alberta’s current digital channels and performance so as to measure relative effectiveness. This involved a deep analysis of Alberta’s previous website in comparison to its competitors, a detailed review of its social media channels, PPC efforts and e-mail marketing initiatives followed by the development of an actionable strategy that is aligned to the company’s core objectives.
ICON was asked to work closely with Alberta in assisting it with design best practices and by developing a feature rich, modern and responsive website. ICON ensured that Alberta’s new portal represents the company as the market leader in its industry with specific focus on ensuring that the site was easy to navigate.
Alberta is now working closely with ICON to maximise and evolve its online presence further. This includes assisting Alberta to create new business opportunities, by providing key marketing insights which assist Alberta in taking informed decisions, fostering a loyal customer-base and creating new partnerships.
ICON is also involved ongoing Search Engine Optimisation and Pay Per Click campaigns through its highly experienced Google-certified team.
Want to find out more about how ICON can assist you and your business? Contact us today