How Inbound Marketing Works From Start to Finish

09-03-2012
The Inbound Marketing Process

Marketers who are embracing inbound have a variety of different channels and tactics to master including content creation, SEO, social media, lead generation, lead management and analytics. It is no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.

IMPACT Branding & Design has recently pulled together an info-graphic that helps inbound marketers understand the entire inbound process from start to finish — from getting found online to converting visitors into leads and customers and then measuring the entire funnel.

Step 1: The first step you must consider when engaging in inbound marketing is in developing a successful marketing strategy. This is a crucial stage as it involves identifying such things as your business goals and your ideal customer.

Step 2: The second step is all about creating and maintaining a powerful website. Keep in mind that this will be the hub of all your marketing efforts, thus, it should have a professional appearance and users should be able to navigate it easily.

Step 3: At this stage, your principal objective should be to increase traffic coming to your website. This is because the more people visit your website, the more you will be in chance of getting leads. There are several ways how you can augment traffic such as through social media or through SEO.

Step 4: Once you have generated traffic to your website, it is time to start considering how you will transform that traffic into leads. This can be done through the creation of attractive offers or call-to-actions.

Step 5: Next step is to convert leads into sales. One tool to utilise to achieve this is email marketing as through it you can send timely messages to all the email addresses you managed to collect during Step 4.

Step 6: This sixth and final step is indispensable as it is when you start measuring your success.  Amongst the most important metrics you can measure are traffic to leads and leads to customers.

How Inbound Marketing Works From Start to Finish