ICON to present its recent publication at the ‘Social Media & Trends in Online Retail’ Seminar16-09-2016
ICON is delighted to be presenting the findings of its 2016 research report, ‘Consumers’ Use of Social Media in Malta’ at the Social Media and Trends in Online Retail seminar on the 4th October 2016.
The event, organised by The Malta Chamber of Commerce in collaboration with ICON and the Malta Communications Authority (MCA), aims to support local businesses in their understanding of the market’s use of social media and how it influences consumer behaviour and e-commerce.
Digital technology has become an integral part of consumer activity in Malta. In fact, the volume of internet users on the island has more than doubled over the last decade. In light of this activity, speakers will be providing insight into this topic, based on comprehensive research carried out over the past year.
ICON’s director, Dr Gege Gatt will reflect on valuable key findings from ICON’s latest research report focusing mainly on consumers’ digital activities, trends and the significant influence that social media network have on local consumer’s purchasing behaviour.
The question ‘Are local SMEs embracing digital?’ will also be explored by Mr. Steve Agius, Chief of Information Management and Development at the MCA.
The seminar will be followed by a panel discussion, where attendees will be given the opportunity to ask questions and discuss market trends and findings. The panel members include:
Dr Gege Gatt, Director, Strategy and Business Development, ICON
Dr Gorg Mallia, Head of Dept., Faculty of Media & Knowledge Sciences, University of Malta
Mr Steve Agius, Chief Officer, Information & Development, MCA
Mr Gordon Micallef, Director Business & Technology Consulting, RSM Malta
A session of networking and refreshments will follow.
No registration fee is applicable.
Date: Tuesday 4th October 2016
Location: Malta Chamber of Commerce, Enterprise and Industry, Exchange Buildings, Republic Street, Valletta.
15.00 Welcome and introduction
Mr Andrew Mamo, Chairman of the Malta Chamber’s Importers, Distributors and Retailers Business Section, Executive Committee.
15.05 Presentation – Are local SMEs embracing digital?
Mr. Steve Agius, Chief of Information Management & Development, Malta Communications Authority
15.40 Presentation of research from the “Consumers’ use of Social Media in Malta (2016)” report
Dr Gege Gatt, Director, ICON
Ms. Nikki Schinas, Digital Marketing Executive, ICON
16.05 Panel Discussion and Questions from the audience
Moderated by Mr Francois Grech, Exigy Ltd
16.30 Networking and Refreshments
Booking for this event is now closed.