Weekly Round Up – 20th Jan 2017

20-01-2017

This week, ICON explores how AdWords is now recording offline conversions, how a .NET developer made his own magic mirror and how imagery is of key importance to your online presence.

 

AdWords can now report on offline sales

adwords

One of the major advantages of investing in digital marketing is the fact that everything done can be recorded, measured, analysed and improved upon. Matt Lawson explains how AdWords now can report on offline sales and store visits, and shows how you can get similar insights even if you do not qualify for store visit conversions. Discover.

Mirror, mirror, on the wall…

mirror

Mirror, mirror, on the wall…. What will the weather be like today? What time is my first appointment this morning? David Pine has created his own magic mirror. The mirror uses a Raspberry Pi 3 running Windows 10 IoT Core, and runs a custom, open-source UWP application. With access to a camera, microphone and sound bar the magic mirror has enabled voice-based interactions. Explore.

An image can speak a 1000 words

images

How does imagery drive user experience? 90 percent of all information that humans perceive is transmitted to the brain visually. Nick Babich explores how images can capture users’ attention and differentiate your product. Find out.

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