Agility is Key
Emerging technologies and shifting economic realities have all influenced consumer behaviour and the market in general. These shifts are happening faster and faster.
Business leaders are now questioning long drawn-out, cumbersome technological processes of the past. Apart from the attendant budget overruns and management headaches, the value of a custom software development product is often lost before it’s launched either because the opportunity has changed, or competitors have reacted faster.
The ability to adapt is critical. Whether this involves pushing out a product to serve the particular needs of a new generation or adjusting a current offering based on changing consumer habits.
Output is the most important thing when measuring success of any project. My advice to anyone thinking of undertaking a digital transformation project would be to find a partner who works closely with you from the beginning to get the best solution out to the market. We found this in ICON.

CLAUDIO BOVO
CIO & Business Development Officer at RCIIn order to succeed, leaders must set a compelling vision and deliver an engaging product experience that solves real-time customer pain points.
How?
An efficient, successful, and low-risk digital solution
- Let’s talk business
- Plan realistically
- Get the experts on-board
- Deliver incrementally
Here at ICON we do things differently. Rather than carrying out long IT processes that aim for a big-bang approach, ICON believes in short, rapid-release initiatives that allow business owners to deploy, test the market, and pivot accordingly. An organisation with that energetic approach can handle upheaval better and capitalise on market opportunities before others.
We are used to deploying multi-disciplinary teams to work on quick turnaround projects with high business value. Our service is agile and efficient. It aims to speed up innovation performance, work strategically and deliver results in a short period of time, helping you to get to market quickly and efficiently.
A Bespoke Insurance Management Solution
Choosing the right direction
Making the right choice for your business is often difficult due to time restrictions, skills and budget constraints. ICON’s IT consultancy will help you assess the best option for your needs, whether It’s:
• a fully custom-built software solution according to your specific requirements
• leveraging off-the-shelf technologies
• or a hybrid integration of both