Social Media Marketing in Malta (2014)
Download ICON’s latest research – Consumers’ Use of Social Media in Malta (2016)
The world of Social Media marketing has evolved far beyond what was reported in ICON’s Social Media Marketing survey back in 2011. Today, nearly one in four people worldwide use social networks. Facebook has over 1.32 billion active users monthly whilst two new members join LinkedIn every second.
With the onset of many new channels and the increase in its users, ICON returned to the study to give further insight and knowledge about the use of social media marketing in Malta in 2014. Over 350 local marketers were studied to understand how they utilise Social Media to grow and promote their businesses as well as find out more about their opinion on the channels, their fears and intentions.