Consumers’ Use of Social Media in Malta (2016)

Digital technology has become an integral part of consumer activity in Malta and across the world. In fact, it has had such an impact on mainstream retail that Gartner Research predicts that by the year 2020, customers will manage 85% of their relationships with a Company without ever interacting with a human being. Social media plays a crucial role in these digital relationships and it appears that its significance will continue to grow in the future.

Did you know that:

  • 99% of the Maltese market access social media on a daily basis?
  • 67% regularly refer to social media to gather information about products or services before making a purchase?
  • 56% feel that they are more likely to purchase products or services from brands they follow on social media?

Although social networks are not entirely direct e-commerce platforms, they play a key part in reaching and influencing prospective customers. ICON has taken an in-depth look into Maltese consumers’ usage of social media in order to gain insight into how these platforms, and the content within them are influencing consumers’ purchasing decisions.

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