Digital Marketing

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Digital Audits

To enhance performance you need to understand the effectiveness of your existing digital initiatives. ICON’s audit services measure a brand’s presence across seven areas: Reach, Footprint, Architecture, Content, Conversion, Effectiveness and Goal Alignment.  This is then benchmarked against your competitors to identify gaps and accelerate your own operations.

PPC & Campaigns

ICON manages traffic acquisition programs that drive and convert large amounts of qualified visitors into business leads. Our digital marketing approach utilises multiple channels including PPC, social advertising and email marketing. Our results are based on quantifiable metrics and clear, easy-to-decipher reports.

Content Writing

Starting off from the development of a content strategy, we are actively involved in ongoing multilingual copywriting and copyediting for several top brands. This includes full responsibility for content generation in its various forms (including articles, videos, whitepapers, blog posts and infographics) as well as its international dissemination. Discover more.

Email Marketing

Email marketing is your line to communicating directly with your customers. ICON can research your target audience and grow your subscriber’s list with the right people. ICON can segment your subscribers so you can send more personalised messages. As well as this, ICON can create detail analysis of each email campaign so you can continuously improve.


Our bespoke Search Engine Optimisation (SEO) services increase your site’s visibility within organic search results and improve the throughput of customers. We understand the unique business challenges you face and have developed multilingual techniques to yield better results and ROI.


Converting more existing visitors to your website involves a lower cost proposition than acquiring a new audience. Increase ROI and take advantage of A/B testing, content experiments, user testing, heat mapping, visitor recordings, user journey and path analysis.

Social Media

ICON focuses on converting encounters into meaningful business relationships. It kicks off with the provision of uniquely engaging content and the development of a loyal community of fans. We then direct our social efforts to data collection and brand development.


Training & Consultation

ICON’s team has served a number of first-rate firms in the development and execution of their digital marketing strategy. Our involvement has varied from tactical planning to outreach, from digital reputation management to algorithmic penalty recovery, and from coaching to independent performance analysis.

CRM & Lead Generation

Integrate your data into a unique system, generating high-quality leads and grow your sales pipeline. Nurture those leads and keep track of their status or automate your sales processes so you can spend more time selling and nurturing customer relationships.

Our approach

The ability to deliver more human and intuitive experiences, across all touchpoints, for each customer, is individually the most significant strategic investment a modern business can make. Successful digital marketing involves a shift in focus, moving away from brand centric strategies and moving towards integrated, customer-first solutions across multiple platforms.Digital Marketing Malta

Digital Marketing Projects

Air Malta | ICON

Air Malta – An integrated marketing solution

With over 5 million site visits per year and target key markets in UK, Italy, France, Germany, Russia and ...

Carafa Valletta | Accomodation with History, Charm and a Strategy

Carafa Valletta Residence is an authentic 17th century residence located in the heart of Valletta. It boasts a ...

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Our consulting team

We have the experience and technical skills to develop the right digital marketing strategy and plan for your needs. Our certified team has over a decade of experience driving traffic and sales. How can we help you?
Ian Castillo - Director Ian Castillo LinkedIn Director
Christine Falzon LinkedIn Head of Business Development