ICON has extensive experience and specialises in highly advanced research and analysis tactics for social media. We scrutinise and take action based on complex data so you don’t have too.
Social Media Audits and Strategy Reviews
A social media audit involves the process of reviewing what’s working, what’s failing and what can be improved upon across your social media channels. ICON offer custom, bespoke social media audits and strategies that emphasise the importance of creating, optimising, and disseminating social content, such as blogs, articles, forum posts, videos and podcast, that appeals to your target online audience.
This content increases your web traffic, improves your search engine rankings, builds relationships and creates conversations. By analysing your space, ICON will target the right audience for you by determining the best approach to take, which voice to use, and what content to create.
Social Media Content Creation
ICON produce regular, timely and relevant content of value, that you, your customers, fans and followers will want to share.
Social Media Competiton Management
Correctly run, competitions can create valuable opportunities, visibility, and useful data for your business. ICON understand the science of running competitions the right way, ensuring you receive ROI from them.
Social Listening & Sentiment Reporting
The way your company listens and engages with social media posts is what dictates how users’ opinions influence your online presence and brand sentiment. Social listening is crucial to successful brand management and growth.
Through social listening, you will learn to understand your space within the market and ultimately your customers. ICON has access to tools and places specific protocols to listen and monitor social media 24/7. With special flags, alerts and ticket systems ICON can efficiently manage everything on your behalf from customer service issues, positive or negative public relations, and direct conversations with your followers.
Advanced Social Media Analytics & Data
Data is critical to making productive decisions. ICON collect, analyse and report on all social data so you don’t have to. You will know what’s working, what’s not, who your audience is, and most importantly how to get your ROI.
Over the years ICON has built a significant network of reliable and popular social media influencers to help bring awareness of your brand. Through personalised outreach programmes for your company, ICON will source those who are the right fit, even outside of our existing network.
Social Media Advertising Management
Through advanced management of your ad-spend across multiple social media platforms, ICON can analyse, split A/B test, track ROI and more.
Training & Consulting
ICON offer training and the option to audit your digital marketing department. You also have the option to consult with ICON to realistically improve, tweak and tune.