Training & Consultation
ICON offers bespoke training & consultation across multiple platforms and disciplines to ensure your team is fully equipped to deliver exceptional results across multiple digital touchpoints. You also have the option to consult with ICON to analyse the strength of your existing digital actions and learn more about your individual or company performance.
We offer one to one training where a representative of your firm will participate in an intense break down of a variety of areas all targeted to optimize your business’s performance and build up your skill set. Alternatively, you can partake in the training with your entire department through which you may all gain familiarity in the areas you require and offers an open environment to discuss your most pressing issues.
Training can be both generic or specifically targeted to your needs, depending on the type of business you are operating or the industry and sector you are working in.
ICON offers various tailored courses:
Pay Per Click Advertising (PPC)
Discover PPC advertising and how it enables you to pay for the best positions on search engines and appear on relevant partner sites. Increase traffic, build brand awareness or increase conversions on your site instantly. ICON is an official Google Partner and multiple members of its staff are Google Certified in AdWords across multiple disciplines and are experienced on various marketing platforms including popular channels such as Facebook, LinkedIn, DoubleClick and much more.
ICON can train you and your team to execute a well-researched, personalised, and targeted email campaign to build relationships with your consumers and clients and establish trust. ICON can review your complete email marketing strategy, or assist you with any aspect of it such as focused training on automation, segmentation or industry best practices.
Search Engine Optimisation (SEO)
SEO is ever changing. Continous innovations between multiple search engines combined with increased activity from your competitors suggest you need to identify and implement the right SEO strategy for your business to perform well online. ICON’s bespoke SEO courses will enable you to build a natural, organic search marketing strategy that will direct the right type of visitors to your website, increase conversions and stand out in an already competitive marketplace. Discover key attribute of SEO including website structure, search term results, content creation and link equity. Explore methodologies and strategic skills necessary to plan and implement a successful SEO campaign and learn how to manage your brand in order to increase its market share within the organic listings while spotting and taking advantage of quick-win opportunities and track all results.
Conversion Rate Optimisation (CRO)
Creating visibility of your website or email campaign is only part of the battle. The next step involves getting visitors to your website to perform an action. That may be to click, buy or sign up for a service. ICON’s bespoke CRO training focuses on areas understanding the theory of CRO and the importance of perceived value and cost. The course will ask you to question your customers intent and will demonstrate how valuable tools can identify the experience users are actually having on your website. Discover how to express your value proposition to improve outcomes as well as how to find evidence to support and confirm the validity of it. Discover how funnels can assist in identifying customer drop off points, how to correctly implement call-to-actions and how to minimise perceived risk. ICON’s CRO course also focuses on the moment of orientation and the critical first 5 seconds as well as successful A/B split testing methods.
Discover the most important aspects of social media marketing in a hands-on, intimate course with ICON. Discover how to drive meaningful revenue from various social media platforms such as Facebook, LinkedIn, Pinterest, Twitter, Instagram, YouTube and more. Explore multiple methods to optimise your social media pages to appear in both search engines and social search. Discover how to use social media not just for marketing but for customer service and PR as well. Learn how to build a social media strategy and use advanced features of the most popular social networks while understanding the risks involved. Find out the latest social media best-practices and receive practical, real-world insights supported by proven techniques and strategies. The course also identifies social media tools, technology, and platforms used to manage and measure success and gives an understanding of the fundamentals of content marketing.
Would you like to find out how ICON can help you select the right training or consultation course for your business?