ICON’s Malta Election Social Scoreboard Shortlisted for MCA eBusiness Award
ICON is excited to announce that it has been shortlisted for a second Malta Communications Authority eBusiness award 2017: Best...
ICON is excited to announce that it has been shortlisted for a second Malta Communications Authority eBusiness award 2017: Best...
With the Malta Elections just around the corner, ICON has teamed up with its partner Minely to have a bit of fun. Combining Big Data with social analytics, a social activities scoreboard has been created to measure support for both sides. This scoreboard measures the sentiment each party is receiving from their Facebook posts. Discover more.
ICON, in collaboration with the University of Malta, has published a research document regarding Social Media and how it influences consumer behaviour and purchase decisions in Malta. The report contains insights into local trends which help SMEs better leverage the strength of digital.
This week, with Apple dominating the news with their new products, we explore some marketing news that may have missed your radar.
More people are these days using smart phones as a source of entertainment. In fact over 600 million people use the Facebook mobile app on the go.
One popular way in engaging online users on Facebook is to hold a content whether be it a photo or video contest
Do you find that your Facebook page growth has come to a standstill? Examining your Facebook activities abolishing what is not working and increasing what is working could change your fans’ outlook and attract new ones.
Social media users who do not like or follow any particular brands on Facebook are deterred by newsfeed clutter (47%) while many do not wish to be contacted (36%) or are concerned about their privacy (30%) finds Lab 42 in September 2012 survey results.
Building a Facebook audience from scratch can prove to be a difficult feat. Most big brands are able to gain Likes quickly through traditional advertising or historical brand recognition.
Intercomp has launched a new Facebook game competition, developed by ICON, to win a brand new Huawei Honour smartphone.
Many social media executives struggle to connect with their audience on Facebook. Discover our top Facebook marketing mistakes to avoid.
When Facebook was initially built its main purpose was to keep people connected with their friends and so it did very well in fact.