ICON’s Malta Election Social Scoreboard Shortlisted for MCA eBusiness Award
ICON is excited to announce that it has been shortlisted for a second Malta Communications Authority eBusiness award 2017: Best...
ICON is excited to announce that it has been shortlisted for a second Malta Communications Authority eBusiness award 2017: Best...
ICON, in collaboration with the University of Malta, has published a research document regarding Social Media and how it influences consumer behaviour and purchase decisions in Malta. The report contains insights into local trends which help SMEs better leverage the strength of digital.
This week, with Apple dominating the news with their new products, we explore some marketing news that may have missed your radar.
OPTIMIZR will combine information technology social media data and modelling capabilities that enable the system to predict outcomes for particular social media marketing strategies. This will lead to a better understanding of social network structure and its impact on information diffusion.
Talk to any small business owner about social media and you always get the same response. They want more fans and more followers. However what do you do then? How do you convert those fans into paying customers?
ICON present a case study of how they assisted APS Bank with a social media campaign based in Malta.
Social media marketing is a fiddly business and one should always be aware of the best and worst practices when promoting a brand on Facebook.
Integrating an optimised call-to-action into your online interactions and content make it more actionable and measurable by getting your audience to react. Without a call-to-action your social media marketing is just branding without supporter any engagement or generating leads or sales.
If you generate interest on Twitter and engage followers, you can converse with people who care about your community and grow your business.
Having a blog takes time, but unless your blog is visible all your hard work could prove pointless. Discover our tips to increase blog visibility.
Social media has been posing quite a dilemma for many organisations. Discover the top mistakes on social media which you should avoid.
With over 845 million monthly active users Facebook is the fastest growing social network. Facebook has recently announced that it is issuing two important updates to boost e-marketing.