ICON’s Malta Election Social Scoreboard Shortlisted for MCA eBusiness Award
ICON is excited to announce that it has been shortlisted for a second Malta Communications Authority eBusiness award 2017: Best...
ICON is excited to announce that it has been shortlisted for a second Malta Communications Authority eBusiness award 2017: Best...
With the Malta Elections just around the corner, ICON has teamed up with its partner Minely to have a bit of fun. Combining Big Data with social analytics, a social activities scoreboard has been created to measure support for both sides. This scoreboard measures the sentiment each party is receiving from their Facebook posts. Discover more.
ICON is delighted to be presenting the findings of its 2016 research report, ‘Consumers’ Use of Social Media in Malta’...
ICON, in collaboration with the University of Malta, has published a research document regarding Social Media and how it influences consumer behaviour and purchase decisions in Malta. The report contains insights into local trends which help SMEs better leverage the strength of digital.
“ICON’s continual support and guidance has played a fundamental key part in drastically improving Alberta’s online presence. Their approach remains...
This week, with Apple dominating the news with their new products, we explore some marketing news that may have missed your radar.
Built on ICON's custom-made content management platform Laferla Insurance's website is feature-rich for both existing and new clients. Offering its full range of services
During the World Cup, ICON, with Air Malta, created an interactive, social competition which was very successful. Find out more...
ICON and Bonnici Insurance have recently concluded a competion using Facebook as a platform
Storyteller has now been live for a few weeks and has had a really positive response. The application has six interactive tabs in total.
Integrating an optimised call-to-action into your online interactions and content make it more actionable and measurable by getting your audience to react. Without a call-to-action your social media marketing is just branding without supporter any engagement or generating leads or sales.
As social media becomes increasingly used for customer engagement social media users appear to be more willing to collaborate with companies they like in a variety of areas